Scale profitably.
Prove every dollar.
For D2C and ecommerce brands that want incremental revenue they can bank, not a prettier ROAS screenshot.
Taking on new brands for Q4 and BFCM
Spending more on ads and seeing less come back?
You have built a product people want. Your growth engine should not be the thing holding it back. Our fixes come from managing millions of dollars in ad spend, so we have usually seen your problem before.
Fix my ad accounts See all services- ROAS looks great in Ads Manager, but the bank balance tells a different story.We measure incremental revenue with holdout tests, then report MER and contribution margin from your store.
- Every time budgets go up, CAC goes up with them.Budget moves only after tests prove the next audience and angle can hold.
- Creatives burn out in two weeks and the next batch is never ready.A monthly creative testing pipeline with briefs built from what is winning.
- Your agency sends reports, not answers.A weekly note on what changed, why, and what we are doing next.
- Amazon and marketplaces feel like a separate business you cannot crack.Listings, ads and account health handled alongside your D2C growth.
- Tracking broke after iOS updates and nobody fully fixed it.Pixel, Conversions API and server-side checks before a single budget change.
We optimise for incremental revenue, not attributed revenue.
Platforms take credit for sales that would have happened anyway. We run controlled tests to find out what your ads actually add, then put budget where the lift is real.
- A/B testingCreative, audiences, offers, bidding and landing pages, tested with clean splits and enough volume to trust the result.
- Holdout studiesA share of your audience or regions sees no ads, so we can compare them against the exposed group and see the true difference.
- Incrementality measurementConversion lift and geo-lift studies that show the incremental revenue and iROAS each channel really drives.
Holdout
no ads
Exposed
saw ads
Is your ROAS actually making money?
Move the sliders to match your account. It takes ten seconds and most founders are surprised by the break-even number.
Let’s find the leaks in your ad spend.
Book a free 30-minute call, send us a brief, or message us on WhatsApp. You will hear back within one working day.
Book a free strategy call
Pick a day. You will choose an exact time on the next screen, shown in your own time zone.
See available times- Quick review of your current ad accounts and numbers
- Where we think the biggest wins are
- An honest view on whether we are the right fit
Questions brands ask before they start.
Which ad platforms do you manage?
Meta (Facebook and Instagram), Google (Search, Shopping, Performance Max, YouTube), TikTok, Reddit, LinkedIn and X, plus Amazon Ads for marketplace sellers.
What kind of brands do you work with?
Mostly D2C and ecommerce brands that already sell and want to scale paid acquisition profitably, along with SaaS, real estate and tech companies running lead generation.
Do you work with brands outside India?
Yes. We run accounts for brands in India and abroad and work across North American, European, Middle East and APAC time zones.
How do you measure success?
We report on business outcomes: blended MER, contribution margin, new-customer CAC and ROAS by channel. Platform-reported numbers are cross-checked against your store or CRM.
How do you know the ads are actually driving new sales?
We run holdout studies and incrementality tests. A control group or set of regions is kept away from ads and compared with the exposed group, which shows the incremental revenue your ads create beyond sales you would have made anyway. Day to day, creative, audiences and landing pages are improved through structured A/B tests.
What does the free audit include?
A review of your ad accounts, tracking setup, creative and funnel, with a short list of the changes we would make first and what we expect them to do.